This post may contain affiliate links. You can read my full affiliate disclosure here.
So you’ve heard the term digital marketing thrown around, but what does it actually mean? Is it just posting cute graphics on Pinterest? Spamming Facebook groups? Buying a bunch of random tools and hoping something sticks?
Let’s clear up the confusion.
🌐 Digital Marketing: The Big Picture
Digital marketing is simply using the internet to connect with people and promote products or services. That could mean your own business, a course you’re an affiliate for, or even a brand you represent.
It’s not just one thing. It’s an umbrella of online strategies that help you:
- Build trust
- Share your message
- Attract the right audience
- Make money — without clocking into a job
👀 It Includes:
- Content marketing (blog posts, YouTube, etc.)
- Email marketing (building a list, sending value-packed emails)
- Social media marketing (Pinterest, Instagram, Facebook)
- Affiliate marketing (promoting products and earning commissions)
- Paid ads (Google, Facebook, Pinterest, etc.)
- SEO (getting found on search engines like Google or Pinterest)
- Funnels (a guided path from interest to purchase)
❌ What Digital Marketing Isn’t
Let’s bust a few myths while we’re here.
It’s NOT:
- 💸 A get-rich-quick scheme
- 🧙♀️ Magic that works without effort
- 🤖 A job you “set and forget” forever
- 📣 Shouting promotions non-stop
- 🛍️ Posting Amazon links and hoping someone bites
Digital marketing takes strategy, consistency, and a bit of trial and error. It’s work — but it’s work you can do in yoga pants, from your kitchen table, on your schedule.
🧠 Why Should You Care?
If you’re like me — a woman in her 40s, 50s, or beyond — you’ve probably spent years putting others first. But now?
It’s your turn.
Learning digital marketing opens the door to:
- 📆 Flexible income in retirement
- 👩💻 Work you can do from home (or the beach)
- 💡 Creating something that’s yours
- 🎯 A sense of purpose that’s not tied to someone else’s schedule
You don’t need a tech background. You need curiosity, commitment, and a little guidance.
🛠️ How It Actually Works
Let’s say you’re an affiliate for a $2,000 course (like I am). You can’t just throw the link around and hope for the best. You need a system.
Here’s a Simple Flow:
- Create content that helps or inspires (like this blog post 👋)
- Share it on Pinterest, your email list, or social media
- Offer something free (like a checklist or guide) to build trust
- Send emails that deliver value and lead gently to the paid offer
- Make the sale — because by now, your reader trusts you
✨ What You Don’t Need to Get Started
Let me take a few excuses off the table for you:
- 🚫 You don’t need a huge audience
- 🚫 You don’t need to dance on TikTok
- 🚫 You don’t need to be a tech wizard
- 🚫 You don’t need to have a product of your own
What you do need is:
- ✅ A niche (who you want to help and how)
- ✅ A simple landing page or blog
- ✅ One social platform to start (Pinterest is my favorite!)
- ✅ A beginner-friendly email tool
- ✅ A willingness to learn and take imperfect action
🎯 Final Thoughts: Digital Marketing is for You
Digital marketing isn’t just for influencers or college kids. It’s not too late. You’re not too old. And yes — it really can work.
You have life experience. You know how to communicate. You understand people. That gives you a head start most marketers never had.
So if you’re ready to stop wondering what’s next and start building something of your own — stick with me here at Digital Wealth Creator. I’ll walk the path with you.
